Founded with a mission to serve impossibly generous portions of classic All-American breakfast and lunch favorites, The Big Biscuit, a fast-growing breakfast franchise, opened its first franchised location in 2020 after successfully operating 15 company-owned restaurants.
Today, the brand boasts 29 locations across Kansas, Missouri, Oklahoma, and Arkansas, with three franchisees plus corporate locations. Franchise Times recognized The Big Biscuit as a Top 400 brand in 2025, following its 2024 Top Five Breakout Brand designation. This recognition reinforces The Big Biscuit’s position as a rising star in the breakfast and lunch franchise category — and a strong choice for operators seeking a proven, scalable business model with abundant territory opportunities in key markets.
Expansion Momentum: New Markets and Corporate Growth
The Big Biscuit’s growth strategy blends corporate development with strategic franchise partnerships, ensuring operational excellence and sustainable expansion for the growing breakfast franchise.
Five new restaurants are already on the horizon for Spring 2026, and a four-unit corporate-owned development in Wichita, Kansas. The first Wichita restaurant opens in late 2025, followed by additional openings over the next 18 months.
At the same time, The Big Biscuit is expanding into Columbia, Missouri, through a partnership with the Umstattd family — experienced multi-unit operators who own and operate over 25 Sonic Drive-Ins across three states. Their decision to diversify with The Big Biscuit underscores the brand’s appeal to seasoned restaurant professionals.
Values That Attract Experienced Operators
The Umstattd family chose The Big Biscuit for its people-first culture, high-quality food, and community-driven values — principles that closely align with their operational philosophy.
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President and Co-CEO Chad Offerdahl emphasized this balance:
“We keep it simple — generous portions, a welcoming atmosphere, and speed-to-table service. Our Guests appreciate that about us. We’re committed to thoughtful growth through both corporate and franchise development, maintaining about 30% corporate ownership as we expand.”
A Strategic Focus on Regional Markets
Looking ahead, The Big Biscuit’s growth strategy is centered around regional expansion in key markets such as St. Louis, Missouri, and the Dallas-Fort Worth area.
Vice President of Growth Marita Swift explained,
“We see organic demand in these regions. Guests visit our restaurants and tell us their community needs a great breakfast spot. With the right franchise partners, The Big Biscuit is ready to fill that gap.”
Building a Leadership Team for Long-Term Success
Supporting this growth is a robust leadership team. The recent addition of Alexandra (Alex) Clark as Vice President of Finance strengthens the foundation for the next phase of expansion for the fast-growing breakfast franchise. Clark has over 30 years of accounting and financial leadership experience, including 2 decades in restaurant franchising. Her focus on actionable financial systems will empower franchisees and ensure transparent, sustainable growth.
“I was drawn to The Big Biscuit’s collaborative culture and its dedication to franchisee success,” Clark shared. “This is a brand deeply invested in doing right by its people.”
Why Franchise with The Big Biscuit?
The Big Biscuit offers a proven franchise model that combines operational simplicity, community-driven values, and a strong support system. Franchisees benefit from:
- A beloved breakfast and lunch concept with a loyal following
- A balanced corporate-to-franchise model that keeps leadership grounded in operations
- Strong brand recognition and growing regional awareness
- A leadership team committed to franchise profitability and partnership
As The Big Biscuit continues to expand, its mission to build meaningful relationships through positive and memorable experiences remains constant.