For more than 25 years, The Big Biscuit has built its reputation on hearty breakfast favorites, welcoming hospitality, and a commitment to community-centered dining. Now, as the brand enters its next phase of growth, that foundation is driving exciting momentum across leadership, menu innovation, and franchise expansion.
Recently featured in Franchise Wire, The Big Biscuit shared updates that highlight how the brand is positioning itself for long-term success while staying true to the values that have made it a Midwest favorite.
Leadership Focused on Long-Term Scalability
At the start of 2026, Chad Offerdahl officially stepped into the role of President and CEO, marking a significant milestone for the brand’s continued evolution. Having spent more than 15 years helping shape The Big Biscuit’s operational systems, culture, and franchise support structure, Chad brings both continuity and forward-thinking leadership to the company.
Rather than reinventing the concept, the focus remains on strengthening what already works: consistent operations, strong unit-level performance, and genuine hospitality.
This leadership transition follows a major milestone year for the brand, including its 25th anniversary and the opening of its 30th restaurant. As The Big Biscuit continues expanding across the Midwest and into new markets, maintaining operational excellence remains a top priority.
Menu Innovation That Keeps Guests Coming Back
The Big Biscuit continues to evolve its menu with a focus on craveable flavors, customization, and Guest demand — all while staying rooted in its biscuit-centric identity.
One of the most exciting additions is the new Build-Your-Own Breakfast Sandwich, which gives Guests more flexibility and personalization. Originally tested as an off-menu option, the item quickly gained popularity and has now become a permanent menu feature.
The brand is also expanding its shareable offerings with:
- The new Biscuit Basket, featuring four freshly baked buttermilk biscuits
- The return of the Guest-favorite Biscuit Trio
- Signature favorites like the Bonut and Loaded Sticky Biscuit
These additions help drive group dining occasions, increase Guest engagement, and expand add-on opportunities.
Beyond breakfast, The Big Biscuit is also broadening its lunch appeal with items like the Nashville Hot Chicken Sandwich, delivering bold flavors while maintaining the made-to-order quality Guests expect.
Strategic Franchise Growth in High-Potential Markets
Unlike brands focused solely on rapid expansion, The Big Biscuit is taking a disciplined, intentional approach to growth.
The company continues to strengthen its presence in Kansas, with four additional locations expected to open this year. At the same time, development efforts are expanding into promising markets like:
- Little Rock, Arkansas
- Texas growth territories
- Family-oriented suburban communities
- College towns
- High daytime-traffic markets
This measured expansion strategy allows the brand to partner with franchisees who align with its values of consistency, community involvement, and operational excellence.
A Proven Model Built for Sustainable Success
As consumer demand for quality breakfast and brunch concepts continues to rise, The Big Biscuit remains focused on scaling a model that balances simplicity, profitability, and Guest satisfaction.
The brand’s daytime-only operating model, operational discipline, and strong franchise support systems continue to make it an attractive opportunity for entrepreneurs looking to grow within the restaurant industry.
Most importantly, The Big Biscuit remains committed to delivering the same experience that has defined the brand for decades: comforting food, welcoming hospitality, and memorable moments that keep Guests coming back.
READ THE FRANCHISE WIRE ARTICLE
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